Wondering what’s new at Thrive Market? You’re in the right place. Here you’ll find all the latest and greatest products in food, beauty, skincare, supplements, and more. We know you often shop with a plan and know exactly what’s needed to refill your pantry, freezer, or medicine cabinet, but if you have a few extra minutes, don’t miss the What’s New page—it’s refreshed on the regular with our newest arrivals.

Best New Brands on Thrive Market

These fresh-to-Thrive Market brands are about to become your new favorites.

Rosey

It’s easy to make your home eco-friendly with Rosey. Our home cleaning line makes every room sparkle using nontoxic ingredients and plant- and mineral-based formulas that cut grime without harsh chemicals.

Dr. Praeger’s

Your freezer just got a lot more interesting. Dr. Praeger’s helps get meals on the table fast without compromising nutrition or flavor. From veggie patties for burger night to rice-coated fish sticks for the kids, there’s something for everyone.

Rao’s

If you’ve never managed to get a reservation at New York’s iconic Rao’s restaurant, not to worry. This brand brings iconic Italian flavors home with its line of sauces, soups, and pestos.

What’s New at Thrive Market

There’s always something new to discover on thrivemarket.mom.

Rao’s Homemade Tomato Basil Sauce

A fast, comforting meal is always within reach when you stock the pantry with Rao’s. This sauce is made with Italian tomatoes, fresh basil, garlic, onions, black pepper, and oregano—just toss it with your favorite noodles.

YumEarth Organic Sour Littles

YumEarth Organic Sour Littles For Every Occasion: Classroom-friendly for lunchtime snacks, afternoon treats, party favors, and more. Thoughtful Ingredients: Non-GMO Project Verified, with no artificial dyes, artificial flavors, or high-fructose corn syrup.

Rosey Tub & Tile Cleaner

Wave goodbye to soap scum. Rosey’s plant-powered formula does the dirty work, minus harsh chemicals or synthetic fragrances. This minty spray is also biodegradable and cruelty-free for a sparkling bathroom you can feel good about.

Rosey Dish Soap, Fresh Lemon

Tackle your sink with Rosey’s hardworking dish soap that cuts through grease and grime with a fresh lemon scent. Thrive Market member Dawn from New Jersey says “my dishes are clean and my hands are soft...a little goes a long way. What more can you ask for?”

Babo Botanicals Sheer Mineral Sunscreen Lotion

Ready for some fun in the sun? Formulated for sensitive skin, this reef-safe sunscreen offers SPF 50 protection and is enriched with non-greasy shea butter, cocoa butter, and calendula.

wellmade Women’s Multivitamin

This daily multivitamin has it all. From vitamins A and K to folate and selenium—plus 18mg of iron—this formula helps support bone health, immune health, and more.

Discover New Brands on the Thrive Market Blog

From sourcing stories to recipe ideas, don’t miss our deep dives into everything that goes into your favorite products.

Meet Thrive Market’s Home Cleaning Innovator

When it comes to home cleaning, Thrive Market Product Innovator, Erin McCarthy, makes it her mission to ensure that you’ll never have to scrub something twice. Go behind the scenes with what it takes to develop this special line of plant- and mineral-based powerhouses.

The Health Benefits of Mushrooms

Curious about functional mushrooms? Four Sigmatic is the brand to know. This interview with Director of Education, Danielle Ryan Broida, gives you the scoop on the health benefits of mushrooms.

New Zealand’s Best Brands

From nourishing skincare lines to high-quality honey, we stock a variety of New Zealand brands. Say “kia ora” to these new products on the block.